Hair Dryer Market Outlook 2031

  • The global industry was valued at US$ 248.0 Mn in 2022
  • It is estimated to grow at a CAGR of 5.0% from 2023 to 2031 and reach US$ 395.0 Mn by the end of 2031

Analysts’ Viewpoint

Rapid increase in disposable income of the global workforce of women has fueled the demand for grooming products. Women have high inclination toward hair grooming, which has augmented the demand for innovative and advanced hair dryers at affordable prices.

Growth in demand for high-quality hair styling services and media exposure of international brands have created a huge hair styling product user base. Manufacturers are developing innovative ways to keep the product affordable and efficient.

To be in sync with the latest hair dryer market trends, manufacturers have introduced UV ray-infused hair dryer and hands-free hair dryer, which caters to the varied needs of consumers. Substantial growth in the salon and spa industry is also one of the key market driving factors.

Hair Dryer Market

Market Overview

A hair dryer is a handheld electric device that blows out hot air and is used to dry and help in styling the hair (blow drying). It also helps in pre-molding users’ hair and removing the moisture present in cuticles, resulting in less frizzy hair, which helps in styling it as the user wants.

Hair dryers are generally available in three varieties, tourmaline, ionic, and ceramic. Furthermore, it is categorized into two different types, wired and cordless/wireless. A hair dryer can be used practically anywhere as it is portable and compact for carrying, and a simple-to-use equipment. It is used for both personal and commercial applications.

Surge in Working Class and Disposable Income Driving Hair Dryer Market Growth

Rise in consumer spending to avail salon services and high usage of hair styling tools is expected to offer lucrative opportunities for the global hair dryer industry. With the popularity of social media, trends related to beauty have altered significantly, leading to an increase in demand for hair dryers. According to the Philips Global Beauty Index 2019, almost 76% of women used a hair dryer regularly. These trends are expected to lead to increased usage of hair dryers in the next few years.

The hairdressing profession has grown substantially owing to home service business models. Growth in mobile applications that offer convenience to customers also drives the market.

Continuous demand is gaining the attention of many investors who are ready to make huge investments to take advantage of the opportunity and gain profits, which is likely to drive hair dryer market demand.

Improvements in Lifestyle and Rise in Awareness of Personal Grooming

Surge in number of professional salons worldwide is expected to be a key factor driving the hair dryer market size. Additionally, growth in awareness of personal care is further driving the demand for the products.

Major salon chains are investing in the developing economies of Asia Pacific to increase their customer base, and many salons are opting for professional hair appliances, including hair dryers. Thus, growth in number of professional hair salons, especially in emerging markets, is expected to contribute to market progress during the forecast period.

The global hair dryer market is expected to witness tremendous growth in the next few years owing to the surge in number of beauty and fashion-conscious people and emerging lifestyle trends of the new generation. The evolving hairstyle trends among female consumers is also likely to increase the product demand and lead to market growth worldwide.

High Demand for Wired Hair Dryers

The hair dryer market segmentation based on product type includes wired and wireless hair dryer. The wired segment holds major market share and is expected to grow at a significant growth rate. Wired hair dryers are more powerful than wireless dryers. They are also more durable as they do not contain any inbuilt battery.

Nevertheless, the wireless hair dryer segment is expected to grow at a high CAGR during the forecast period. A wireless hair dryer is convenient to use, saves time, is easy to clean, and offers more freedom of movement.

Wireless hairdryers are easy to carry. It is also very useful in the absence of power. All these factors are expected to increase the market attractiveness of wireless hair dryers across the globe during the forecast period.

Regional Insights

According to the latest hair dryer market forecast, Asia Pacific held the largest share in 2022. Demand for hair dryers in the region is estimated to expand at a rapid pace compared to any other region owing to increase in preference for personal grooming in China, India, and other Asian countries. Rapid urbanization witnessed across emerging nations, coupled with the increase in disposable income and willingness of consumers to spend on personal grooming would aid the regional market expansion.

The market has reached the targeted growth phase in Europe. A strong product pipeline and well-established portfolio management approach, such as well-built e-commerce websites and provision of deals and discounts are projected to lead to significant market growth in the region in the next few years.

Adoption and usage of hair dryers are estimated to rapidly grow across the globe during the forecast period, resulting in significant market development.

Analysis of Key Players

According to the hair dryer market report, top players are spending significant amounts on research and development, primarily to cater to the demands of customers. They are focusing on producing more efficient hair dryers that cause minimal damage to the scalp and the overall hair texture.

Manufacturers are also keen on producing high quality products at affordable rate. Key players in the hair dryer market are focusing on collaborations in order to expand their reach either through self-owned sites or different online channels and promoting their products and targeting more customers. Expansion of e-commerce portals and user shift toward online shopping are expected to create significant opportunities for market players during the forecast period.

Companies that account for a huge hair dryer market share include Conair LLC, Dyson, Panasonic Corp, TESCOM Co Ltd, Philips India Ltd, Remington Arms Company LLC, Beauty Elite Group, Taizhou Yunsung Electrical Appliance Co Ltd, Ningbo Taili Electric Appliance Co Ltd, and Elchim s.p.a.

Market Developments

  • On May 31, 2023, Panasonic introduced a new color to its existing Nanoe hairdryer EH-NA98, which provides care for the user’s hair and scalp. Panasonic’s Nanoe hair dryer uses its ultrafine Nanoe technology to penetrate the hair and lock moisture within.
  • On March 01, 2023, Olivia Garden, a globally recognized player in the hair care sector, announced the launch of its new SuperHP High Performance Hair Dryer. It has an accessible inner filter for deep cleaning. The hair dryer’s brushless motor provides powerful airflow that dries thick hair quickly. It also has an intelligent heat control and temperature regulation to its ergonomic lightweight design.
  • On August 3, 2022, Philips India, a global health and technology company, unveiled its new range of hair styling tools. The company claimed that this product in its female grooming portfolio, would redefine care and protect hair from damage. The new Philip UV protect hair straightener 7000 series (BHS732/10) and Philips UV protect hair dryer (BHD399/00) with mineral ionic care features low UV damage. The brand is driven by the purpose to provide new styling products with less effect of heat to the scalp through UV rays.

Key industry players are profiled in the hair dryer market research report based on parameters such as company overview, business strategies, financial overview, product portfolio, business segments, and recent developments.

Hair Dryer Market Snapshot

Attribute Detail

Market Value in 2022 (Base Year)

US$ 248.0 Mn

Market Forecast Value in 2031

US$ 395.0 Mn

Growth Rate (CAGR)

5.0%

Forecast Period

2023-2031

Quantitative Units

US$ Mn for Value & Thousand Units for Volume

Market Analysis

Qualitative analysis includes drivers, restraints, opportunities, key trends, upcoming key trends, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, market insights, and market forecast.

Competition Landscape

  • Market Player - Competition Dashboard and Revenue Share Analysis 2021
  • Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, and Strategy & Business Overview)

Regions Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Market Segmentation

  • Product Type
    • Wired
    • Wireless
  • Price
    • Low
    • Medium
    • High
  • End-user
    • Individual
    • Commercial
      • Beauty Parlors
      • Spas
      • Others
  • Distribution Channel
    • Online
      • Company-owned Website
      • E-commerce Websites
    • Offline
      • Specialty Stores
      • Supermarkets / Hypermarkets
      • Other Retail Stores

Companies Profiled

  • Beauty Elite Group
  • Conair LLC
  • Dyson
  • Elchim s.p.a.
  • Ningbo Taili Electric Appliance Co Ltd.
  • Panasonic Corp
  • Philips India Ltd
  • Remington Arms Company LLC
  • Taizhou Yunsung Electrical Appliance Co Ltd.
  • TESCOM Co Ltd

Customization Scope

Available upon Request

Pricing

Available upon Request

Hair Dryer Market: Overview

  • Hair dryer, also known as blow dryer, is an electromechanical tool that blows hot or cool air over damp or wet hair, in order to speed up the water evaporation particles and dry the hair. A hair dryer helps to improve the control on style and shape of hair, by controlling and accelerating the formation of temporary hydrogen bonds inside each strand. A hair dryer also helps to create hairstyles with supporting hair accessories to add more attractiveness to the hair.
  • Globally, Asia Pacific held the largest share in the hair dryer market in 2019. Adoption and usage of hair dryers such as wired and wireless hair dryers is expected to increase across the globe during the forecast period. The hair dryer market in Europe has reached the targeted growth phase, owing to a strong product pipeline and well-established portfolio management approach.
  • The hair dryer market in North America and South America has significant growth potential due to the demand for personal grooming and early technology adoption. However, the market in MEA is still in the growing phase due to lower adoption and insufficient innovations in the mass market product range.  

Hair Dryer: Market Trends

  • Consumers increasingly demand products, which are easy to use, customizable, and meets their lifestyle requirements. Many consumers are demanding technologically advanced products, which means they are looking for innovative features that are meaningful and helpful in their lives.
  • The rising demand for wired hair dryers has resulted in increasing focus on development of technology to ensure healthy hair that are not damaged by heat

Hair Dryer Market: Drivers and Opportunities

  • The increasing adoption of western lifestyle has supported the growth of the hair dryer market globally. Rapid urbanization and changing lifestyles are the major factors impacting the hair dryer market. Moreover, the expansion of e-Commerce and availability of a wide range of products are the other factors fueling the hair dryer market.
  • Adoption of artificial intelligence technology is rising rapidly globally. Hair dryer manufacturers are using the artificial intelligence technology to make their hair dryers advanced and are targeting the younger generation to buy technologically advanced hair dryers. This is expected to create new opportunity for the overall market during the forecast years.

Hair Dryer Market: Key Segments

  • The global hair dryer market has been segmented based on product type, price range, end use, distribution channel, and region
  • In terms of product type, the global hair dryer market has been divided into wired and wireless
  • On the basis of price range, the market has been classified into less than US$ 50, US$ 50 – US$ 100, and more than US$ 100
  • Based on end use, the market has been classified into individual and commercial
  • In terms of distribution channel, the hair dryer market has been split into online and offline. The online distribution channel is further divided into e-Commerce websites and company-owned websites. The offline distribution channel is categorized into hypermarkets & supermarkets, departmental stores, and others (electronics retail stores, brand stores, etc.).
  • Based on region, the global hair dryer market has been divided into North America (U.S., Canada, and Rest of North America), Europe (U.K., France, Germany, and Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, South Africa, and Rest of Middle East & Africa), and South America (Brazil and Rest of South America)

Hair Dryer Market: Competition Landscape

  • Presence of major players in the hair dryer market leads to competition among companies. Players are concentrating on product technology that would offer extra hair care and smoothness to separate their products from competitors. Furthermore, a large number of manufacturers are engaging with local manufacturers and distributors to increase their presence and reach in different parts of the globe.
  • Some of the key players operating in the hair dryer market are 
    • Panasonic Corporation
    • Dyson Limited
    • Procter & Gamble (Braun)
    • Groupe SEB
    • Conair Corporation
    • Koninklijke Philips N.V.
    • Spectrum Brands, Inc.
    • Helen of Troy
    • Jemella Ltd (GHD)
    • Ikonic (SSIZ INTERNATIONAL)

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